The following documents were part of a semester long project in which students were to select an organization to represent with different public relations practices.
New York Giants Fact Sheet
An in-depth analysis of the New York Giants' history, current information and finances.
(2022)
New York Giants Audience Persona
After researching key information about the target audiences of the New York Giants, a mock audience persona was determined. The document demonstrates two different key demographics for the Giants organization.
(2022)
New York Giants Media Pitch
A media pitch to be sent to the following contact list, promoting the a mock anniversary event for the New York Giants.
(2022)
New York Giants Anniversary Event
The New York Giants will be selecting 10 lucky fans to attend a charity event. The organization will host the winners and esteemed guests to celebrate the team's anniversary while raising money for Tackle Kids Cancer.
(2022)
New York Giants PESO Model
A PESO model breakdown of different ideas to achieve each step of Paid, Earned, Shared and Owned media.
(2022)
New York Giants Enewsletter
An Enewsletter intended for the organization's stakeholders to invite and raise awareness about the upcoming charity event.
(2022)
New York Giants Op-Ed
A response to claims made by The New York Times that falsey accused the Giants organization of interviewing Brian Flores for no reason other than the Rooney Rule.
(2022)
New York Giants Newsjacking
A mock social media post created in response to the National Football League's lack of action toward players and staff with sexual assault and violence allegations.
(2022)
Copyright © 2024 Caleigh O'Toole - Todos los derechos reservados.
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