Caleigh O'Toole

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    • Together We Thrive
    • Influencer Relations
    • Supergoop! Campaign
    • UCF Case Study
    • New York Giants Overview
    • Additional Work
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  • More
    • Home
    • Resume
    • Portfolio
    • All Work
      • Together We Thrive
      • Influencer Relations
      • Supergoop! Campaign
      • UCF Case Study
      • New York Giants Overview
      • Additional Work
    • Clients
    • Contact

Caleigh O'Toole

Caleigh O'TooleCaleigh O'TooleCaleigh O'Toole
  • Home
  • Resume
  • Portfolio
  • All Work
    • Together We Thrive
    • Influencer Relations
    • Supergoop! Campaign
    • UCF Case Study
    • New York Giants Overview
    • Additional Work
  • Clients
  • Contact

New York Giants Overview

The following documents were part of a semester long project in which students were to select an organization to represent with different public relations practices. 

New York Giants Fact Sheet

An in-depth analysis of the New York Giants' history, current information and finances.  

(2022)

PDF

New York Giants Audience Persona

After researching key information about the target audiences of the New York Giants, a mock audience persona was determined. The document demonstrates two different key demographics for the Giants organization.  

(2022)

PDF

New York Giants Media Pitch

A media pitch to be sent to the following contact list, promoting the a mock anniversary event for the New York Giants. 

(2022)

PDF

New York Giants Anniversary Event

The New York Giants will be selecting 10 lucky fans to attend a charity event. The organization will host the winners and esteemed guests to celebrate the team's anniversary while raising money for Tackle Kids Cancer. 

(2022)

PDF

New York Giants PESO Model

A PESO model breakdown of different ideas to achieve each step of Paid, Earned, Shared and Owned media. 

(2022)

PDF

New York Giants Enewsletter

An Enewsletter intended for the organization's stakeholders to invite and raise awareness about the upcoming charity event. 

(2022)

PDF

New York Giants Op-Ed

A response to claims made by The New York Times that falsey accused the Giants organization of interviewing Brian Flores for no reason other than the Rooney Rule. 

(2022)

PDF

New York Giants Newsjacking

A mock social media post created in response to the National Football League's lack of action toward players and staff with sexual assault and violence allegations. 

(2022)

PDF

Copyright © 2025 Caleigh O'Toole - All Rights Reserved.

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